THREAD World Tour 2024

Sydney

25 September
Hinchcliff House

THREAD Sydney

Join the brightest minds in marketing for the only event dedicated to SMS marketing.

It will be a day filled with learning and networking, leaving you inspired on your SMS journey.
“Very well organised, great structure of information and guest speakers throughout the day. The day gave us lots to think about and where SMS could fit into our future marketing plans.”
“I liked how each segment was short and sweet. The networking with extended breaks was very valuable in meeting new people / clients / peers.”
“Loved the roundtable and the showcase of features. Was a great event overall and I would come back again.”

Agenda

12:00 - 12:30

Arrival and Check-in

Check in, meet our team and partners, and grab the best seat.

12:30 - 13:15

Introducing the Attentive AI Marketing Platform

In the era of the distracted, mobile consumer, discover how Attentive is helping brands cut through the noise with hyper-personalised SMS. In this product keynote, you'll hear Attentive’s leaders go deep on our latest messaging and AI innovations that help you deliver 1:1 messages that truly resonate with your audience. We’ll also share inspiring stories and actionable insights from customers who’ve used the platform to engage their customers across the buying lifecycle.
Natalia Rybicka, Senior Director of International Marketing, Attentive
Junel Oberholzer, Senior Director of Client Strategy, Attentive
Zach Hotchkiss, VP of APAC, Attentive
Sherry Chao, Lead Sales Engineer, Attentive

13:15 - 14:00

How Ghanda uses tailored messaging and segmentation strategies to boost conversions and revenue

Hear Ghanda’s approach to growing their list by 24x in 12 months, and increasing sales during BFCM and beyond with the help of their top-performing ‌gamified sign-up units and targeted journeys. Get the blueprint for rapid subscriber growth, running successful A/B tests, and segmenting to drive revenue.
Jordyn Workman, Ecommerce Marketing Manager, Ghanda
Taylor Hunt, Senior Client Strategy Manager, Attentive

14:00 - 14:30

Break and Networking

14:30 - 15:15

The personalisation playbook: Real-world strategies for data-driven marketing

With the demand for personalisation at an all-time high, it’s crucial for brands to gain a deeper understanding of their customers' desires and tailor the shopping experience to drive higher revenue margins. Join us for a panel discussion featuring retail experts from Lexer and Bazaarvoice, where we will explore how brands can create more personalised and effective marketing strategies by leveraging data and integrating UGC for a truly engaging customer experience.
Aaron Luxmore, Head of Sales and Partnerships, Lexer
Kate Musgrove, Managing Director APAC, Bazaarvoice
Zach Hotchkiss, VP of APAC, Attentive

15:15 - 16:00

The BFCM guide to optimising your SMS program

Optimising list growth, activating more triggered messages, and targeting key segments is the foundation of a successful SMS program. We’ll take you through best practices and the latest tools and strategies to launch and uplevel your SMS for the peak season.
Madi Mooney, Client Strategy Associate, Attentive
Matt Meffan, Enterprise Account Executive, Attentive
Claudia Graves, Mid-Market Account Executive, Attentive

16:00 - 17:00

Peer Roundtables

Break out into small groups to brainstorm new ideas to take your SMS programme to the next level.

17:00 - 19:00 PM

Happy Hour

Connect with fellow marketers over cocktails and canapés, with a few fun surprises in store.

Register Now

Shout-out to Our Sponsor