THREAD World Tour 2024

New York City

May 15
The Appel Room


12:00 - 2:00 PM

Attentive University IRL

12:00 - 12:30 PM

Arrival and Check-in

Check-in, mingle, meet our team and partners, and grab the best seat.

12:30 - 12:55 PM

The Full-Funnel Guide to Optimizing Your SMS Program

You want to get the most out of your marketing budget, but you don’t have the bandwidth to figure out what’s actually critical to your SMS success. Learn which easy-to-implement strategies you can put in place in an afternoon that’ll boost engagement and ROI for months to come, whether you’re just getting started or you’re already an SMS pro.

12:55 - 1:15 PM

3 Ways to Connect Your SMS and Email Marketing Programs

Orchestration doesn’t need to be a big, hairy challenge. Whether you’re using Attentive for both your email and SMS program or integrating with your ESP, you can connect a few key dots to get the most out of each of each channel, from collecting and identifying subscribers to building multi-channel touchpoints.

1:15 - 2:00 PM

Peer Roundtables

Break out into small groups to brainstorm new ideas to take your SMS and email programs to the next level.

2:00 - 5:00 PM

Thread World Tour

2:00 - 2:30 PM

Break and Check-in

2:30 - 3:25 PM

Introducing the Attentive AI Marketing Platform

In the era of the distracted, mobile consumer, discover how Attentive is helping brands cut through the noise with hyper-personalized SMS and email. In this product keynote you'll hear Attentive leaders go deep on our latest SMS, email, and AI innovations that help you deliver 1:1 messages that truly resonate with your audience. We’ll also share inspiring stories and actionable insights from customers who’ve used the Attentive AI Marketing Platform to engage their customers across the buying lifecycle.

3:25 - 3:45 PM

How Boston Proper Achieved a 507x ROI With Multichannel Journeys Across Email and SMS

Learn how the clothing company stitches Attentive’s Email, SMS, and AI tools together to increase engagement and revenue.

3:45 - 4:15 PM

Break and Networking

4:15 - 4:35 PM

Unlocking Revenue Potential: Vince Camuto’s Customer-Centric Strategies with Bazaarvoice and Attentive

User-generated content (UGC) is a goldmine for conversion, brand loyalty, and valuable insights for brands and retailers – if utilized effectively. The esteemed 'voice of the customer' not only drives online conversion but also furnishes valuable insights that can be used for product improvement, new product launches, stronger brand connections, and enhanced customer loyalty leading to increased basket size.

During this session, we'll delve into Vince Camuto’s collaboration with Bazaarvoice and Attentive to grow revenue and foster customer loyalty through UGC. We will also explore valuable insights on leveraging reviews throughout the customer journey, foster connections with shoppers, and ignite genuine advocacy.

4:35 - 5:00 PM

Panel Discussion with Morning Brew: Demystifying AI

AI is everywhere—our work, our conversations, our trending daily topics—but what does it really entail for the marketing world? Where do we *actually* stand when it comes to AI’s involvement in the marketing industry, and where do we envision ourselves headed—while also being mindful of what we want to avoid? Let’s discuss what marketing leaders and executives need to know about testing AI tools, their impact on performance, and the gaps brands might not be privy to. To highlight AI’s current capabilities and implementations, we’ll also debunk myths surrounding this ever-growing topic.

5:00 - 6:30 PM

Happy Hour

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