THREAD World Tour 2024

London

11 June
155 Bishopsgate

Agenda

10:00 - 10:30

Check-in and Breakfast

Check in, grab some breakfast, meet our team and partners, and grab the best seat.

10:30 - 11:15

Introducing the Attentive AI Marketing Platform

In the era of the distracted, mobile consumer, discover how Attentive is helping brands cut through the noise with hyper-personalised SMS. In this product keynote, you'll hear Attentive’s leaders go deep on our latest messaging and AI innovations that help you deliver 1:1 messages that truly resonate with your audience. We’ll also share inspiring stories and actionable insights from customers who’ve used the platform to engage their customers across the buying lifecycle.

11:15 - 12:00

How Charles Tyrwhitt use product category segmentation to boost SMS ROI

Learn how Charles Tyrwhitt managed to amass a staggering ROI of 300x on their sign-up strategy alone with Attentive. With segmentation a key part of their successful SMS strategy, get the blueprint for adopting and upgrading your two-way conversations and how to amplify conversions through targeted category segmentation.

12:00 - 13:00

Lunch

13:00 - 13:45

The Full-Funnel Guide to Optimising Your SMS Programme

Optimising list growth, activating more triggered messages, and targeting key segments is the foundation of a successful SMS programme. We’ll take you through best practices and the latest tools and strategies to launch and uplevel your SMS.

13:45 - 14:30

How Anthropologie segment and target their subscribers for repeat purchases

Reaching over 100k SMS subscribers in less than a year with Attentive, leading retailer Anthropologie will share how they keep customers coming back with their top-performing reengagement strategies that span cart abandonment, product page abandonment and post-purchase. Get top insights on how they use segmentation to target the most engaged proportion of their list for repeat purchases, boosting their bottom line.

14:30 - 15:15

Break and Afternoon Tea

15:15 - 16:00

Panel: Revolutionising customer communications with SMS

SMS has seen tremendous growth in the UK and Europe market over the last 2 years. Hear leading marketers share their experiences, insights, and predictions for the future of SMS in the UK and Europe. Whether you are new to the channel, or a veteran, you will get invaluable advice on overcoming key obstacles to launching and scaling your SMS programme.

16:00 - 17:00

Peer Roundtables

Break out into small groups to brainstorm new ideas to take your SMS program to the next level.

17:00 - 19:00 PM

Happy Hour

Connect with fellow marketers over cocktails and canapés, with a few fun surprises in store.

Register Now

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