THREAD london

Join the brightest minds in marketing for the only event dedicated to SMS marketing.

It will be a day filled with learning and networking, leaving you inspired on your SMS journey. Check out the agenda to see what’s in store!

“Very well organised, great structure of information and guest speakers throughout the day. The day gave us lots to think about and where SMS could fit into our future marketing plans.”

“The Inkey List and Emma Sleep sessions were great! Have taken away some really valuable action points that I've shared with my team.”

“Loved the roundtable and the showcase of features. Was a great event overall and I would come back again.”

Agenda

10:00 - 10:30

Check-in and Breakfast

Check in, grab some breakfast, meet our team and partners, and grab the best seat.

10:30 - 11:15

Introducing the Attentive AI Marketing Platform

In the era of the distracted, mobile consumer, discover how Attentive is helping brands cut through the noise with hyper-personalised SMS. In this product keynote, you'll hear Attentive’s leaders go deep on our latest messaging and AI innovations that help you deliver 1:1 messages that truly resonate with your audience. We’ll also share inspiring stories and actionable insights from customers who’ve used the platform to engage their customers across the buying lifecycle.

Amit Jhawar, CEO, Attentive
Keri McGhee, CMO, Attentive
Scott Boocock, Director of Enterprise Sales, Attentive

11:15 - 12:00

How Charles Tyrwhitt use product category segmentation to boost SMS ROI

Learn how Charles Tyrwhitt managed to amass a staggering ROI of 300x on their sign-up strategy alone with Attentive. With segmentation a key part of their successful SMS strategy, get the blueprint for adopting and upgrading your two-way conversations and how to amplify conversions through targeted category segmentation.

Shelley Morecroft-King, Email Marketing Manager, Charles Tyrwhitt
Julia Trischetta, Director of Client Strategy, Attentive

12:00 - 13:00

Lunch

13:00 - 13:45

The Full-Funnel Guide to Optimising Your SMS Programme

Optimising list growth, activating more triggered messages, and targeting key segments is the foundation of a successful SMS programme. We’ll take you through best practices and the latest tools and strategies to launch and uplevel your SMS.

Joel Edwards, Senior Client Strategy Manager, Attentive
Liam Jacques, Senior Client Strategy Manager, Attentive
Sarah McLaughlin, Client Strategy Manager, Attentive

13:45 - 14:30

How Anthropologie segment and target their subscribers for repeat purchases

Reaching substantial subscriber growth in less than a year with Attentive, leading retailer Anthropologie will share how they keep customers coming back with their top-performing reengagement strategies that span cart and product page abandonment. Get top insights on how they use segmentation to target the most engaged proportion of their list for repeat purchases, boosting their bottom line.

Alice Morgan, CRM Manager, Anthropologie
Sebastian Simon, Strategic Client Strategy Team Lead, Attentive

14:30 - 15:15

Break and Afternoon Tea

15:15 - 16:00

Panel: Revolutionising customer communications with SMS

SMS has seen tremendous growth in the UK and Europe market over the last 2 years. Hear leading marketers share their experiences, insights, and predictions for the future of SMS in the UK and Europe. Whether you are new to the channel, or a veteran, you will get invaluable advice on overcoming key obstacles to launching and scaling your SMS programme.

Adam Aubrey, Head of Ecommerce, Warrior Supplements
Aliya Dautova, Head of CRM, Jaded London
Georgie Little, Head of Retention, The INKEY List
Brian Malkerson, CRO, Attentive

16:00 - 17:00

Peer Roundtables

Break out into small groups to brainstorm new ideas to take your SMS program to the next level.

17:00 - 19:00 PM

Happy Hour

Connect with fellow marketers over cocktails and canapés, with a few fun surprises in store.

THREAD World Tour 2024

London