THREAD World Tour 2024

Los Angeles

June 20
1 Hotel West Hollywood

Agenda

12:00 - 2:00 PM

Attentive University IRL

12:00 - 12:30 PM

Arrival and Check-in

Check-in, mingle, meet our team and partners, and grab the best seat.

12:30 - 12:55 PM

The Full-Funnel Guide to Optimizing Your SMS Program

You want to get the most out of your marketing budget, but you don’t have the bandwidth to figure out what’s actually critical to your SMS success. Learn which easy-to-implement strategies you can put in place in an afternoon that’ll boost engagement and ROI for months to come, whether you’re just getting started or you’re already an SMS pro.

12:55 - 1:15 PM

3 Ways to Connect Your SMS and Email Marketing Programs

Orchestration doesn’t need to be a big, hairy challenge. Whether you’re using Attentive for both your email and SMS program or integrating with your ESP, you can connect a few key dots to get the most out of each of each channel, from collecting and identifying subscribers to building multi-channel touchpoints.

1:15 - 2:00 PM

Peer Roundtables

Break out into small groups to brainstorm new ideas to take your SMS and email programs to the next level.

2:00 - 5:00 PM

Thread World Tour

2:00 - 2:30 PM

Break and Check-in

2:30 - 3:25 PM

Introducing the Attentive AI Marketing Platform

In the era of the distracted, mobile consumer, discover how Attentive is helping brands cut through the noise with hyper-personalized SMS and email. In this product keynote you'll hear Attentive leaders go deep on our latest SMS, email, and AI innovations that help you deliver 1:1 messages that truly resonate with your audience. We’ll also share inspiring stories and actionable insights from customers who’ve used the Attentive AI Marketing Platform to engage their customers across the buying lifecycle.

3:25 - 3:45 PM

Case Study with Cozy Earth

More information coming soon.

3:45 - 4:15 PM

Break and Networking

4:15 - 4:35 PM

A conversation with Amperity

More information coming soon.

4:35 - 5:00 PM

Panel Discussion with Morning Brew: Demystifying AI

AI is everywhere—our work, our conversations, our trending daily topics—but what does it really entail for the marketing world? Where do we *actually* stand when it comes to AI’s involvement in the marketing industry, and where do we envision ourselves headed—while also being mindful of what we want to avoid? Let’s discuss what marketing leaders and executives need to know about testing AI tools, their impact on performance, and the gaps brands might not be privy to. To highlight AI’s current capabilities and implementations, we’ll also debunk myths surrounding this ever-growing topic.

5:00 - 6:30 PM

Happy Hour

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