THREAD World Tour 2024

Chicago

September 25
Nobu Hotel Chicago

Agenda

2:00 - 2:30PM

Arrival and Check In

Check-in, mingle, meet our team and partners, and grab the best seat.

2:30 - 3:25PM

Introducing the Attentive AI Marketing Platform

In the era of the distracted, mobile consumer, discover how Attentive is helping brands cut through the noise with hyper-personalized SMS and email. In this product keynote you'll hear Attentive leaders go deep on our latest SMS, email, and AI innovations that help you deliver 1:1 messages that truly resonate with your audience. We’ll also share inspiring stories and actionable insights from customers who’ve used the Attentive AI Marketing Platform to engage their customers across the buying lifecycle.
Amit Jhawar, CEO, Attentive
Nakul Narayan, Chief Product Officer, Attentive
Priya Kannan, Group Product Manager, Attentive
Candice Sparks, Director, Product Marketing, Attentive
Nicole Sanhamel, Manager, Retention Marketing, Anthropologie

3:25 - 3:50PM

How Marleylilly is Scaling Personalization and Revenue with Attentive's AI-Driven SMS & Email

Discover how Marleylilly, a leader in personalized apparel, uses Attentive SMS and Email powered by the AI Pro toolkit to optimize their marketing strategy—doubling conversions, streamlining operations, and personalizing customer interactions at scale.
Elizabeth Pingry, Director of Marketing, Marleylilly
Kate Newton, Lead Client Strategy Manager, Attentive

3:50 - 4:30PM

Your Blueprint for Cyber Week SMS & Email Success

The lead up to BFCM isn't just for planning. It’s your opportunity to nurture subscribers and discover what resonates with your audience. Learn which foundational SMS and email strategies you should put in place now, and how to optimize your program from top to bottom with AI (and A/B testing) so you don't miss out on revenue or engagement during peak season. Plus, discover how Bath and Body Works plans to win BFCM with SMS.
Ken Pelasky, Senior Manager, Owned Media, Bath & Body Works
Elodie Huston, Senior Product Marketing Manager, Attentive
Laura Patrasso, Lead Client Strategy Manager, Attentive

4:30 - 5:00PM

Peer Roundtables

Break out into small groups to brainstorm new ideas to take your SMS and email programs to the next level.

5:00 - 6:30PM

Happy Hour

Connect with fellow marketers over cocktails and canapés at the Nobu Hotel Chicago Rooftop.

Save your seat

Shout out to our sponsors!